FM901

FM901 is Radio 101's star radio channel. It was young and vibrant. I was asked to create a set of promotional booklets to promote the rising star. 

Service

Publication & Print

Client

Radio 101

Year

2012

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Radio is not like TV or YouTube, it only has the sound. I chose black, white and gray as the only colour with illustrations for the booklet to mimic the feeling of listening to the radio. 

Listen to our voice. 

Since 2005, the radio industry had been facing lots of challenges from new media. FM901 was a channel created for younger people. Its goal was to introduce China's youth to the lastest music from around the world. 

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